Виды интернет-рекламы и их особенности

September 23rd, 2006

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Медийная реклама – реклама, размещаемая на «широкую» аудиторию, аналог телевещания.

Контекстная реклама (Context Advertising) – реклама, размещаемая в привязке к контексту страницы, аналог специализированной прессы.

Поисковая реклама (SEA – Search Engine Advertising) – реклама, учитывающая слова запроса, набранные пользователем в строке поиска, сугубо «интернетовский» сервис.

Как мы видим, поисковая реклама оказывает наиболее точечное воздействие, что и делает ее настолько эффективной.

Категория: Интернет-маркетинг, Основные термины и понятия

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