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September 23rd, 2006

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1. «Точечное воздействие» - экономия
Реклама показывается только тем пользователям, которые явно выразили заинтересованность в ваших предложениях в данный момент. Это приводит к огромной экономии бюджета.
2. Навигационный аспект – не надо отвлекать пользователя
Ваще сообщение воспринимается пользователем не как отвлекающая реклама, а как дополнительная информация, помогающая сориентироваться среди огромного количества однотипных предложений. На поиск приходят, чтобы уйти.
3. «Качественные» посетители – хорошая конверсия в покупателей
Это люди, которые задали ваш вопрос и выбрали ваш ответ, они ожидают получить на вашем сайте то, что искали, соответственно, в большей мере расположены к заказу соответствующей услуги.

Категория: Интернет-маркетинг, Поисковая реклама

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